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Sales and marketing

No business can afford invisibility, which is why the way a business markets itself and how it plans its sales are vital to its development and growth.

Brand awareness: making your mark
The value of a marketing plan
Assess your competitors
Direct marketing
Growing the top line with a marketing audit
How much to spend on marketing?
Sell benefits not features
SWOT analysis - look before you market
Distance Selling Regulations: an introduction
Advertising: complying with the rules
Promote your business: PR
Promote your business: advertising
Promote your business: marketing
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      • Brand awareness: making your mark
      • The value of a marketing plan
      • Assess your competitors
      • Direct marketing
      • Growing the top line with a marketing audit
      • How much to spend on marketing?
      • Selling benefits not features
      • SWOT analysis - look before you market
      • Distance Selling Regulations: an introduction
      • Advertising: complying with the rules
      • Promote your business: PR
      • Promote your business: advertising
      • Promote your business: marketing
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Related guides

  • Brand awareness: making your mark
  • Writing for your website
  • Distance Selling Regulations: an introduction
  • Assess your competitors
  • Assess your competitors

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